Nailing that platinum tone takes work, while keeping it looking fresh and flawless is the real challenge. When it comes to platinum white hair, it means commitment and discipline. It's not rocket science. Here's what that means.
Why Platinum White Hair Needs Extra Care
Platinum is probably the most high-maintenance hair colour out there. To get that white-silver look, your hair is usually stripped of what little colour is remaining—opening it up, weakening it, and more likely to become brassy.
Chemical lighteners take out natural oils in the hair, so the cuticle layer is susceptible to damage. That's why platinum white hair will immediately go straw-coloured if it isn't properly prepped.
Luckily, the right care routine will restore equilibrium and maintain your hair healthy, soft, and bright-looking.
The Platinum Hair Care Cycle: Weekly Breakdown
To keep your platinum white hair in top shape, you need to establish a weekly routine with three overall objectives: hydrating, toning, and protecting against heat.
Start with a gentle colour-protective shampoo. GK Hair’s Silver Bombshell Shampoo is worth reaching for to tone out unwanted yellow undertones and refresh shine. It's sulphate-free, hence avoiding moisture stripping and irritation to the scalp.
Follow up with a repair conditioner that allows protein repair. Bleached hair is protein-deficient—the protein that helps maintain hair's strength and flexibility. GK Hair’s Moisturising Conditioner features Juvexin to restore and hydrate without weight.
Deep Conditioning: Platinum Hair's Non-Negotiable
An excellent deep conditioner is not just a good idea—it's non-negotiable. Treat your hair to a weekly mask that rehydrates, re-elasticises, and locks in tone.
GK Hair’s Deep Conditioner is the best choice. It works well on coloured or bleached hair and prevents that hay-like, frizzy look common in platinum white hair. Start applying the product through the middle and smooth it down towards the ends for even coverage—your hair needs the most love at these sections.
Tone Control: Brass Banned
Even with purple shampoo, platinum tones can shift if you’re exposed to hard water, heat, or the sun. Using a toning hair mask for platinum white hair once every two weeks can help refresh colour and maintain that cool undertone.
GK Hair’s Bombshell Masque is a deep pigment-infused treatment that tackles brass while conditioning. Unlike traditional purple shampoos, which can sometimes be drying, this masque balances tone without stripping moisture.
It is also worth attempting to wash your hair with filtered water or a shower filter if you live in a region where water is mineralized—a common problem in some regions. What mineralised water does is that it can give your hair that yellowish tone, and then it leaves you with that coarse texture.
Protecting Hair from Heat and UV
The sun and heat tools can be problems sometimes. Stepping out without having your hair covered or—constantly using heat styling tools—can spell damage to your hair’s health.
A thermal protectant is strongly advised to curb these damages prior to styling. We recommend you use GK Hair’s ThermalStyleHer Cream—it forms a barrier around your hair and also prevents your hair from losing its protein while blow drying, curling or straightening.
It is safer to always have your hair covered with a hat or use a leave-in spray that shields hair from UV rays. GK Hair’s Leave-In Hair Spray not only saves your hair from harmful rays, but also makes it simpler to detangle.
Everyday Hair Habits That Actually Work
Your daily hair routine matters more than you think. Start with gentle detangling—particularly when your hair is wet. A wide-tooth comb or GK Hair's Vent Brush reduces breakage since it doesn't allow for tugging and snapping. Forget about a tight hairstyle, and instead go for loose braids or a loose bun if you've already bleached your hair. A silk or satin pillowcase is better to use at bedtime; it keeps your hair silky smooth come morning, with little friction and also little frizz.
Don't bog your hair down with heavy products either. A light leave-in conditioner and smoothing serum combination—like GK Hair’s Argan Serum—will be more than enough to get things moisturised and smooth without weighing everything down.
Nutrition and Hair Strength
Before you blame the product, check your nutritional diet first. What is on your plate plays a big role in your hair's health. You can't play down on nutrition, especially for bleached hair that needs nutrients to get your roots strengthened. Fatty acids like biotin, zinc, and iron help in improving hair's structure as well as the follicle’s health.
A balanced diet that is rich in fish, eggs, nuts, and vegetables helps to improve hair's health too. However, in the case of nutritional deficiency (by doctor's recommendation), getting a hair supplement that contains vitamins is also a safe option.
What You Do Counts
Make rocking white platinum hair a lesser burden for you—just pay attention to a routine that works. Plus, you don't even need a high-maintenance routine. The right products matter a lot. Don't play down nutrition—proper dieting is highly effective for all parts of your body, especially your hair.
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