How to Use Hair Serum for Shine, Strength & Heat Protection

Hair serums are not merely about hair gloss. Applied in the right way, a hair serum can shield against heat styling, strengthen broken strands, and bring life to dull hair. Here is how to use it effectively for strength and shine.

What Exactly Is Hair Serum?

Serums are not like oils or creams. Hair serum is based on silicone—it sits on the outside of your hair, functioning like a shield. It also smooths your hair, prevents split ends, and shields your hair from damage from heat tools. Hair serum is packed with goodness like keratin, argan oil, and vitamins.

GK Hair’s Serum Argan Oil

Serums with silicone are a blessing to your hair’s outer layer; that means that you have less friction and more shine. The result of this is that it leaves your hair looking more manageable and healthier.

Hair Serum Benefits

The "why" helps to make using serum a breeze. Here are the three top ways hair serum can make your routine better:

Shine Boost

Dry, frizzy, or coloured hair looks dull. Serums provide a quick glow by smoothing dry hair and creating a reflective surface.

Heat Protection

As a pre-treatment to blow-drying, curling, or straightening, serum sits between your hair and heat styling tools. This shields your hair from protein damage and drying out when styling.

Strength & Damage Control

Some of these serums also have proteins like keratin. These repair damaged parts of the hair shaft and reduce breakage in the long run. GK Hair’s Serum Argan Oil, for example, conditions and strengthens without weighing the hair down.

When and How to Apply Hair Serum

Timing matters. Hair serum works best on damp hair—just immediately after washing. Don’t make the mistake of applying it when the hair is still dripping. It helps your hair stay moisturised and styling is done with ease too. 

Step-by-Step:

  • Towel-dry your hair gently.

  • Dispense 1–2 pumps of serum into your palms.

  • Rub your hands together and spread the serum evenly through the mid-lengths and ends.

  • Keep away from roots to prevent a greasy appearance.

  • Gently tease using fingers or GK Hair’s Vent Brush to distribute evenly.

  • Use sparingly—you can always add more. Excessive use leads to limp or greasy hair.

 

Choosing the Right Serum for Your Hair Texture

Not all serums are equal. Choose one that's designed for the texture and problems of your hair: 

For Frizzy or Curly Hair: Use argan oil serums. They soothe volume and provide long-term control.

For Straight or Thin Hair: Light is best. A lightweight serum gives your hair that nice glossy look, with no greasiness or heavy feeling.

For Colour-Treated or Damaged Hair: Keratin, vitamins, and UV filters help fix damaged hair and keep your hair protected all day.

Juvexin, the star in GK Hair’s Serum Argan Oil, is a keratin-rich and anti-ageing protein blend that helps repair hair from the inside out. It is colour-safe and particularly wonderful for hot European summers when the sun is strong.

Are you struggling with oily hair? Read : Best Shampoo for Oily Hair in Summer – Banish Grease Easily

Heat Styling and Hair Serum: Do's and Don'ts

Applying hair serum for heat protection only works when used prior to exposure to heat—not subsequent to it. Here's the way to do it:

  • Apply a pea-sized amount to wet hair before using heat styling tools.

  • Apply it in combination with GK Hair’s ThermalStyleHer Cream to provide a layered defence.

  • Make sure to apply it to the ends of your hair, where damage tends to run worse.

Don't:

  • Overdo it—especially on your scalp. It will weigh your hair down.

  • Apply to dry, heat-styled hair unless your serum is specifically formulated for finishing touches.

Always using high heat for hair tends to soften the hair's own protein bonds. Applying a thermal serum helps cut down on this risk substantially.

GK Hair’s ThermalStyleHer Cream

Daily Care with Serum

Just a tiny bit on dry hair can help detangle, tame frizz, and stop humidity from messing with your hair; it’s ideal for travel or if you’re at the beach. 

Take a travel-sized serum in your pocket during hot weather. The weather in Europe can turn immediately, and a light rain or breeze can ruin styled hair. At night, apply a small amount of serum to curly hair before braiding your hair or securing it in a loose bun. Use a satin pillowcase and get up from bed with smooth hair without any tangles.

How Often Should You Apply Serum?

There isn't a one-for-all rule. How often you use hair serum will depend on hair type, wash frequency, and heat styling frequency.

Fine Hair: 2–3 times a week, so it doesn't build up

Thick or Coarse Hair: Daily, especially in humid weather

Coloured or Damaged Hair: After every wash, for extra protection

If you are applying other products over them (like mousse or gel), apply serum and then your styling product. Finish by topping with GK Hair’s Leave-In Hair Spray for smoothness with added volume. 

Final Thoughts

How serum works isn’t far-fetched. It depends on what method you are using, what time you are using it, and the product you are using. Not just as a gloss agent, serum also protects your hair. You just need to adopt the right application formula, then follow up with a healthy routine!


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