The business culture in the hair styling industry 2021 played a huge role in creating an environment which welcomed the customers back after lockdown gaps because of COVID-19, helped retain those clients and maintain a new understanding relationship with your staff. Because the whole feel of the salon and how you follow the SOPs now says a lot about the quality of services the customers will experience.
You have been doing everything to give your clients the best experience, from using top professional hair care brands to maintaining a relationship with employees for their wellbeing. Somehow, you think something’s amiss. To look for that missing part, try to evaluate the business culture of your salon.
Salon culture needs to be watched over and constant evolvement needs to be adapted according to hair salon trends 2021 if needed. Here are some important attributes that make a tremendous difference in shaping the mood of your salon.
Where To Start?
The first thing to ask yourself about being a salon owner are the core values and what are the foundation stones you want to build your business on. Make sure all of your employees know the standards, SOPs on keeping themselves and others safe, the right professional hair care products and values that you have in mind running your business. This will eradicate any confusion from the beginning over the business that your salon is. Give your employees a handbook if you want to.
Communication is the key here! It is important to keep all channels of communications open to allow your employees to voice their thoughts in a positive and respectful environment. If there is an effective flow of communication, any issues brought on the salon floor in front of clients can be easily handled without an issue in front of clients.
We are in a constant phase of learning from employees and clients. Reality check is that things do not always run smoothly. What needs to be done is to learn through the process of doing and mark important lessons learnt.
Being a salon owner, ensure that your staff is continuously developed professionally and you are pushing your salon forward with groundbreaking innovative business solutions in the industry. This will not only give your business a boost but also help in developing an important business culture, which is important for making your clients comfortable.
The interior of your salon makes a tremendous difference in shaping the feel of your business and how your staff/clients will view it. The mood of your salon is influenced by interior décor. It depicts who you are targeting as an audience. Is it a creative inner-city establishment aimed at a young target market? Or a smaller village salon serving an older demographic?
Streamline Business Values
Once the brand philosophy is in place, it is extremely important to communicate it through every channel. May it be your advertising or it’s your online communication. Whatever you do, it should speak up for the voice you have established. Your staff must live the brand and its values. You should communicate your salon culture in everything you do, how you behave and how your employees act consistently, every day.
Lead By Example
It all starts with you. As an owner, lead by example by setting the standards/benchmarks and your staff will naturally follow. You should model the behaviour you want to see in your employees.
It’s your salon culture that defines how you want to attract and keep your prospect clients, and that motivates your staff to come to work every morning with enthusiasm.